Register

I agree with the Privacy Policy

In The News

Cord-Cutting On The Rise In The US

January 18, 2017

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates.

“Several factors have played a part in this decline, including growth in the OTT video market, increasing costs for pay TV services, and consumer awareness of available online alternatives.”

According to the research, twice as many subscribers downgraded their pay TV service than upgraded it in 2016 – at 12% and 6% respectively.

Parks also noted that the size of the ‘cord never’ segment is also slowly increasing, with only 2% of cord-nevers adopting pay TV in 2016, compared to 4% in 2015.

From the article "Cord-Cutting On The Rise In The US" by www.digitaltveurope.net

Previously In The News

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...

Arrayent Connects Developers To IoT Ecosystems With The EcoAdaptor For Nest

Amid IoT ecosystem platforms, Nest from Nest Labs (subsidiary of Alphabet Inc.) is a mature and well known brand. It was acquired by Google (now Alphabet) in 2014 for $3.2 billion and has expanding it...

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...

CONNECTIONS Conference To Feature Technology And Business Solutions For IoT And The Connected Home

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...

‹
1
2
...
284
285
286
287
288
289
290
...
719
720
›