Providing market intelligence for more than 35 years

In The News

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study video apps on connected devices. “Video apps on connected devices are again playing a key role in the competitive landscape of digital video entertainment,” Parks says.

From the article "Cord-Cutting Steady, Connected TV Apps On Rise" by Daisy Whitney.

Previously In The News

Netflix's Distracting Buffering

Netflix had been considered relatively immune to price increases because a high percentage of its customers say they are very satisfied with the service. Just 9 percent of Netflix's customer base had...

Smart Home Products Moving To 50% Of Households By 2020

Some homes will be getting smart and others won’t. The latest forecast of North American broadband households shows that half of them will be smart homes within four years. Of course, this means...

Consumers Want Their Home And Car Connected To Each Other

This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of...

Inviting Developers To Reshape Siri: Is Apple Desperate?

Meanwhile, in a similarly unsettling development for Apple, the company appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction --...