Providing market intelligence for more than 35 years

In The News

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of their devices and many consistently include it as a part of their daily lives, research shows. For example, Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now, or Microsoft’s Cortana. And a recent report put out by TiVo showed that 43 percent of Millennials surveyed were using voice commands with some form of device every day.

From the article "Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Previously In The News

Facebook is developing a voice assistant, and it already has a home of its own

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...