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Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

Previously In The News

On-Demand Tech Support Companies HelloTech, Geekatoo Announce Merger

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Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe

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Ad Blocking Cost Industry USD 41 Bln In 2015

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Roku is Making TV Speakers, But They Only Work with Roku TVS

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