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In The News

CVS Has Launched Its Own Mobile Wallet — And It's Poised For Success

Data from Parks Associates shows that US consumers prefer retailer-based options to general-purpose mobile wallets. These platforms can attract tremendous popularity — Starbucks now processes 25% of its US payments through its mobile app. 

From the article "CVS Has Launched Its Own Mobile Wallet — And It's Poised For Success" by www.businessinsider.com

Previously In The News

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. b...

Smart Appliances: Lots of Attention, But Low Market Adoption

New consumer research from Parks finds that less than 5 percent of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher or washer/dryer that can be monit...

Connected Devices Tech Support Service Launched By Verizon

Research firm Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent...

What’s The Smart Home Device Outlook For Broadband Households Through 2016?

Home security and safety are often some of the first usage cases brought up around discussions of smart home devices in broadband homes. And a new report from Parks Associates is indicating that insur...

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