Providing market intelligence for more than 35 years

In The News

Despite content concerns, Europeans Want 4k

Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates.

“European broadcasters like BBC and France Télévisions have been innovative in incorporating digital services to reach the public, so a spike in 4k set ownership could drive broadcasters to invest in new 4k media technologies,” said Glenn Hower, research analyst, Parks Associates.

From the article "Despite content concerns, Europeans Want 4k" by broadbandtvnews.com.

Previously In The News

Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix

Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...

Do Map View User Interfaces Simplify Smart Home Management?

According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...

The Smart Money: Deep Dive on the False Alarm Issue

Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...

3 Billion More Reasons to Buy Amazon Stock

Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...