Providing market intelligence for more than 35 years

In The News

Diginets Come Of Age

The share of U.S. households that acquire their TV signals via over-the-air antenna increased to 20 percent—or about 24 million homes—from 16 percent from early 2015 through the end of 2017, according to Parks Associates data from March.

From the article "Diginets Come Of Age" by Paige Albiniak.

Previously In The News

HBO Max debuts without the two most popular streaming platforms, Roku or Amazon

Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way small...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...

Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased...

Research: Sony’s Share Of Smart TV Purchases Grew In 2021

Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...