Register

I agree with the Privacy Policy

In The News

Digital Advertising Alliance Unveils Mobile Privacy Options

February 24, 2015

The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association.

Of course, while the DAA is helping marketers do their due diligence for consumer privacy, there’s always the question of how many consumers are actually aware of these options -- or even that their personal information is being gathered in the first place. Last year research from Parks Associates showed that even after a consumer awareness campaign, just 6% of survey participants were familiar with the DAA privacy icon in 2013, up from 5% in 2011. However, the DAA noted the results of a separate survey, performed by the Annenberg School for Communication, which found that 20% of respondents recalled seeing the icon.

From the article "Digital Advertising Alliance Unveils Mobile Privacy Options" by Erik Saas.

Previously In The News

Come Together

Here's the concept: Many people today have gobs of digital photos, digital music, even digital movies stored on their home computers. That's nice, but users are tied to computers to get at their goo...

Internet phone connections grow more popular

This was it. Cheryl Moseng looked at her telephone bill and felt enough was enough. She decided the time had come to sever the cord with her service provider …She chucked the bill and service provid...

Come Together

Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products. "We se...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

‹
1
2
...
10
11
12
13
14
15
16
...
41
42
›