Register

I agree with the Privacy Policy

In The News

Digital Advertising Alliance Unveils Mobile Privacy Options

February 24, 2015

The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association.

Of course, while the DAA is helping marketers do their due diligence for consumer privacy, there’s always the question of how many consumers are actually aware of these options -- or even that their personal information is being gathered in the first place. Last year research from Parks Associates showed that even after a consumer awareness campaign, just 6% of survey participants were familiar with the DAA privacy icon in 2013, up from 5% in 2011. However, the DAA noted the results of a separate survey, performed by the Annenberg School for Communication, which found that 20% of respondents recalled seeing the icon.

From the article "Digital Advertising Alliance Unveils Mobile Privacy Options" by Erik Saas.

Previously In The News

Video Users Want Multi-Device Options

New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...

For Some Of Us, Pay Services Are A Steal

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...

OTT Services Seeing High Churn Rates

As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...

Nearly 80% of Smart-TV Owners Are Regular App Users

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›