Providing market intelligence for more than 35 years

In The News

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption.

Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone. But this compares to almost 20 hours per week on the television.

From the article "Digital Video Views On Rise" by Wayne Friedman.

Previously In The News

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...