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DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

January 19, 2017

OTT

streaming

digital content

DirecTV Now

AT&T

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant such a disclosure.

From the article "DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding" by Shawn Shinneman.

Previously In The News

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

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About Parks Associates

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Previously In The News

Streaming wars will force media companies to choose between pricey subscriptions and ads

More than 200 OTT services active in the U.S. market, research group says

Hulu adds live TV and new UI support for Samsung smart TVs

Parks: Over one-half of OTT households subscribe to multiple streaming services

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