Providing market intelligence for more than 35 years

In The News

Dish Gives Sling a Makeover to Compete With Hulu and Netflix

The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple Inc. and AT&T Inc. Dish doesn’t disclose its Sling subscriber count, though Macquarie Capital USA Inc. analyst Amy Yong estimated it at about 500,000, according to a report in mid-December. Market researcher Parks Associates lists it as the 10th largest by subscribers among online video services.

From the article "Dish Gives Sling a Makeover to Compete With Hulu and Netflix" by Scott Moritz.

Previously In The News

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...

Parks: 80% of U.S. Internet Homes Own a Network Router

About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households. The...