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Disney+ wades into the streaming-with-friends space

September 30, 2020

“It really makes it feel like you’re doing it all together, laughing about it together,” Mahler said. “Sometimes we’ll all pause it together and someone will be like, ‘Oh my gosh that reminds me of something that happened,’ so we can like tell stories about it.”

It’s moments like those Disney is banking on, said Steve Nason, research director at Parks Associates. The hope is “to appeal to younger consumers that are much more likely to socially social media engage,” he said.

From the article "Disney+ wades into the streaming-with-friends space" by Megan McCarty Carino.

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Disney+ wades into the streaming-with-friends space

Previously In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

Interest Is Growing for a More Interactive TV-Watching Experience

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

Another View: 3 Smart Home Trends Retailers Should Watch This Year

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