Providing market intelligence for more than 35 years

In The News

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last year found that 36% of US broadband households subscribed to two or more streaming video services. 

From the article "Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried" by Nathan McAlone. 

Previously In The News

Consumers Look For New Value In Smart Home Products

Smart home products have to create new value if they are to be adopted. That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart p...

44% Consider Move-In Ready House To Be One With Smart Technology Already Installed

Almost three quarters (71%) of U.S. consumers would want a move-in ready home and almost half (44%) of those define that as a home with smart home technology already installed. The survey of 1,300...

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive