Providing market intelligence for more than 35 years

In The News

Does Flywheel exec shakeup spell trouble? CEO says no

Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the majority of San Francisco's taxi companies and more than 80 percent of the city's cabs now use the app.

"San Francisco is what I call a lab for us," Mathur said. "The most critical part is to get enough supply line."

"Flywheel is banking on the fact that partnering with the regulated taxi industry with its licensed professional drivers will be reassuring to potential customers who are wary of using ride-sharing companies out of safety concerns," said Tejas Mehta, an analyst with Parks Associates.

From the article "Does Flywheel exec shakeup spell trouble? CEO says no" by Dara Kerr.

Previously In The News

Netflix, Newbies Among Top OTT Services

According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu....

OTT Service Forecast To See Sharp Growth In Next 5 Years

Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years. Parks Associates says nearly 60% of U.S. broadband homes have used a...

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...

Amazon to Ban Sale of Apple TV, Google Chromecast Streaming Devices

Amazon, Apple, Google and Roku devices made up 86% of all media-streaming products sold to U.S. households with broadband in 2014, according to an August report by Parks Associates. An estimated 86...