Providing market intelligence for more than 35 years

In The News

Does Flywheel exec shakeup spell trouble? CEO says no

Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the majority of San Francisco's taxi companies and more than 80 percent of the city's cabs now use the app.

"San Francisco is what I call a lab for us," Mathur said. "The most critical part is to get enough supply line."

"Flywheel is banking on the fact that partnering with the regulated taxi industry with its licensed professional drivers will be reassuring to potential customers who are wary of using ride-sharing companies out of safety concerns," said Tejas Mehta, an analyst with Parks Associates.

From the article "Does Flywheel exec shakeup spell trouble? CEO says no" by Dara Kerr.

Previously In The News

Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

Fitbit Holds Lead Among Fitness Wearables

Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...