Providing market intelligence for more than 35 years

In The News

Does Your Water Bottle Really Need to be 'Smart?'

Konana says the reason gamification is a buzzword is because it’s effective. Take Fitbit.

“I walk around, but I never paid attention. But sometimes you keep working and suddenly it beeps you, you've been sitting for so long — get up,” he says. “Believe it or not my reaction is: I wake up, I get up.”

Konana says the real test of whether the market has been oversaturated with fitness trackers is whether people keep them. Tech analyst group Parks Associates predicts the fitness tracker industry will be worth $5.4 billion by 2019. We’ll have to see if the demand matches the hype.

From the article "Does Your Water Bottle Really Need to be 'Smart?'" by Brenda Salinas.

Previously In The News

DIY's impact on security significant

New research from Parks Associations shows aggressive innovations in smart DIY solutions will reinvigorate the home security market. Parks found that new and more economical DIY systems from key playe...

Consumer Attitudes on Data Security

Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers pr...

YouTube TV's about-face on TV apps is the right move

Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t read...

2017 SSI Residential Market Report Reveals Smart Home Opportunities for Security Dealers

However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of existin...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive