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Don't assume Apple will own the smart home -- here's why

May 26, 2014

Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming media device use Roku as their go-to product for the job. Compare that with only 24 percent of those that favor Apple TV.

From the article "Don't assume Apple will own the smart home -- here's why" by Rich Brown.

Previously In The News

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Social Networks Becoming A Prime Target For Online Video

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Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...

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