Providing market intelligence for more than 35 years

In The News

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at market research firm Parks Associates, told Fortune. However, he added, similar attempts by political figures – such as Sarah Palin, the 2008 Republican vice presidential candidate, who launched a short-lived subscription web channel in 2014 – have failed.

From the article "Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?" by Gretel Kauffman.

Previously In The News

Parks studies IoT interoperability and customer expectations

Parks Associates released a report, titled “Interoperability and the Internet of Things,” that said voice control integrations are high on consumers’ wish lists when it comes to new smart devices and...

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...

Top Trends in Smart Home, Home Security Examined at CONNECTIONS Conference

From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...

New research shows DIY is on the rise

New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 per...