Providing market intelligence for more than 35 years

In The News

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent, survey data reveals that consumers have privacy concerns, don’t want their shows interrupted, and voice other likes and dislikes regarding interactive streams.

“When we're asking consumers what they think about interactive TV experiences, we certainly want to understand [their concerns],” Kent says. “What's their fear? What's their concern? The number one thing is the privacy and security of their personal data and also payment information. So, we're talking about commercial experiences here. You're trusting perhaps a new entity with your payment information. A lot of these subscription services already have your billing information, so there are some services that you're already trusting there, but how is that [new] payment going to work?”

From the article, "Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming" by Tyler Nesler

Previously In The News

Value add-ons give dealers competitive advantage

The annually published “Security Dealer Survey” by Parks Associates, a market research and consulting company that covers the residential security industry from both a consumer and dealer perspective,...

Resolving Smart Home Device Problems: Growing Opportunity for Support Services

As the connected home ecosystem continues to grow and the technical complexity of broadband households increases, the technical support needs of consumers change. Currently consumers own an average of...

Apple TV+ Joins an Industry that has Been Stagnant for Three Years

Parks Associates recently released a study that uncovered household spending on subscription over the top (OTT) services has been stagnant for the past three years. Average spending on these services...

What Should We Make of Smart Appliance Adoption?

Research firm Parks Associates is in the midst of drumming up all kinds of interest and excitement around its upcoming CONNECTIONS conference, which is scheduled to run May 21-23 out in San Francisco....

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive