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Down Grade: Broadband Adoption Linked To TV Cord Cutting

August 23, 2011

Dallas-based researcher Parks Associates says 13% of consumers who have broadband connections have made cutbacks within the last 12 months -- with another 9% to come. The study says this includes some 3.9 million people who regularly watch Internet video.
The study says 22% of all broadband households now use the Netflix Watch Instantly service. Also, it was suggested that set-top box distributors find a way to include YouTube, the digital video service, which is already being include in many Internet-connected TVs on the market.

The reports says "TV Everywhere will be an ineffective retention tool." The data suggests 11% of all pay-TV households, or 6.5 million homes, would pay an extra $15 a month. Many consumers view TV Everywhere as a "premium package."

The study suggests "TV Everywhere" providers will see gains if many offer no-frill packages.

Park Associates notes that nearly 50% of all flat-panel TVs sold in 2011 will be Internet-connectable and about two-thirds of U.S. broadband households will have a video-game console connected to the Internet. Consumer sales of Internet-connectable TV devices will go to nearly 350 million units worldwide by 2015.

From the article, "Down Grade: Broadband Adoption Linked To TV Cord Cutting" by Wayne Friedman

Previously In The News

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As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

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