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In The News

Dump Apple. Buy AT&T, GE Instead. Here’s Why …

Hundreds of millions of people own iPhones and Apple products.

So, it makes sense for Apple to dive headfirst into the electronic-home market (also called Smart Home technology).

So, these customers are likely to keep using Apple’s technology — and upgrading to newer models — to power their thermostats, alarm systems and lights.

However, the entire Smart Home market is expected to grow to $4 billion by 2017. This is according to research firm Parks Associates.

From the article "Dump Apple. Buy AT&T, GE Instead. Here’s Why …" by Frank Curzio.

Previously In The News

Streaming Pirates Are Hollywood’s New Villains

Consulting firm Parks Associates predicts that legitimate US streaming services’ cumulative loss from piracy since 2022 will reach $113 billion in the next two years. “While there is some optimism tha...

Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney

Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used t...

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

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