Providing market intelligence for more than 35 years

In The News

Dump Apple. Buy AT&T, GE Instead. Here’s Why …

Hundreds of millions of people own iPhones and Apple products.

So, it makes sense for Apple to dive headfirst into the electronic-home market (also called Smart Home technology).

So, these customers are likely to keep using Apple’s technology — and upgrading to newer models — to power their thermostats, alarm systems and lights.

However, the entire Smart Home market is expected to grow to $4 billion by 2017. This is according to research firm Parks Associates.

From the article "Dump Apple. Buy AT&T, GE Instead. Here’s Why …" by Frank Curzio.

Previously In The News

How the Pandemic Shaped the CES Agenda This Year

While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP...

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...