Providing market intelligence for more than 35 years

In The News

DVD has had its day: streaming devices rule supreme

According to market intel firm Parks Associates, 64 per cent of households in the UK with a broadband connection have at least one internet-connected entertainment device hooked up to their telly. Not surprising, given how cheap it is to jump on the streaming bandwagon these days.

Parks’ findings help to explain the overwhelming success of services like Spotify, which boasts over 20 million paying customers globally and Netflix, which entertains over three million UK subscribers.

The firm’s research also shone a light on European users’ opinions of developing technology and found that a quarter of German, Spanish and UK households find smart home appliances “very appealing” – even if they might be earwigging our most intimate secrets.

From the article "DVD has had its day: streaming devices rule supreme" by Tony Crammond.

Previously In The News

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

EV owners also use smart home tech

As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...

Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...

How insurers are using smart-home technology

A growing number of insurers are following suit, partnering with smart-home technology companies to prevent and manage claims while also enhancing their value proposition, says Jennifer Kent, vice pre...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive