Providing market intelligence for more than 35 years

In The News

E-Sports Pioneers Are Making It Up as They Go

Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors themselves.

"Today, 62 percent of U.S. consumers in broadband households play video games at least one hour per week, and 10 percent of consumers in broadband households watch e-sports," said Hunter Sappington, research analyst at Parks Associates.

From the article "E-Sports Pioneers Are Making It Up as They Go" by Peter Suciu.

Previously In The News

HBO Max: Everything to know about HBO's new, bigger streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...