Providing market intelligence for more than 35 years

In The News

Electric superbike rolls out to everyday street drivers

The Lightning Motorcycle isn't the first high-performance electric drive vehicle either. Tesla got its start outfitting Lotus Elise sports cars with specialized electric motors. And much like Tesla helping change people's perceptions about cars, Lightning could do the same for motorcycles, analysts say.

"It upends the prevailing wisdom that going electric sacrifices performance," Parks Associates analyst Jennifer Kent said. "Lightning Motorcycles has proved that electric motorcycles can perform -- or even outperform -- traditional gas bikes."

From the article "Electric superbike rolls out to everyday street drivers" by Dara Kerr.

Previously In The News

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Online Video Via TV Is Rising

This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...