Providing market intelligence for more than 35 years

In The News

Electric superbike rolls out to everyday street drivers

The Lightning Motorcycle isn't the first high-performance electric drive vehicle either. Tesla got its start outfitting Lotus Elise sports cars with specialized electric motors. And much like Tesla helping change people's perceptions about cars, Lightning could do the same for motorcycles, analysts say.

"It upends the prevailing wisdom that going electric sacrifices performance," Parks Associates analyst Jennifer Kent said. "Lightning Motorcycles has proved that electric motorcycles can perform -- or even outperform -- traditional gas bikes."

From the article "Electric superbike rolls out to everyday street drivers" by Dara Kerr.

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...

Ultra HDTV Growth Should Soar In A Decade

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...