Providing market intelligence for more than 35 years

In The News

Electric superbike rolls out to everyday street drivers

The Lightning Motorcycle isn't the first high-performance electric drive vehicle either. Tesla got its start outfitting Lotus Elise sports cars with specialized electric motors. And much like Tesla helping change people's perceptions about cars, Lightning could do the same for motorcycles, analysts say.

"It upends the prevailing wisdom that going electric sacrifices performance," Parks Associates analyst Jennifer Kent said. "Lightning Motorcycles has proved that electric motorcycles can perform -- or even outperform -- traditional gas bikes."

From the article "Electric superbike rolls out to everyday street drivers" by Dara Kerr.

Previously In The News

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

OTT Providers May Be Missing Key Revenues

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying...

Are There Local YouTube Stars?

TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,...

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...