Providing market intelligence for more than 35 years

In The News

End Of A Device: ESPN, Verizon Remove Xbox 360 App Support

The move by both ESPN and Verizon is interesting in light of the fact that gaming consoles are still very popular devices for streaming media, according to Parks Associates. The Xbox console outpaced Sony PlayStation as the most-used streaming device, in fact.

From the article "End Of A Device: ESPN, Verizon Remove Xbox 360 App Support" by Samantha Bookman.

Previously In The News

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

Shoppers Prefer Retailers’ Payment Apps To Apple Pay, Android Pay: Report

“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...