Providing market intelligence for more than 35 years

In The News

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video.

In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband homes watch OTT video.

From the article "Euro SVOD Lags The US" by www.tbivision.com

Previously In The News

The FCC’s War to Liberate Your Cable Box

Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...