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"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.

Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.

From the article, "Everyone's watching free TV" by Lucia Moses

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Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.    The research group says that’s up from 7% in 2022. C...