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"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.

Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.

From the article, "Everyone's watching free TV" by Lucia Moses

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Streaming TV Channel Market Share Has Nearly Doubled, Study Says

News tracking the rise of over-the-top streaming services is nothing new. Parks Associates recently found that only about a third of traditional pay TV customers are happy with their service. Some 63...

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More Than Half of Consumers Are Watching Internet Video on Their TV

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A new report released from Parks Associates shows that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The three main players have a serious stronghold, with only 6 p...