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Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research firm Parks Associates, predicted. "Apple is hoping to recreate the Pokemon Go craze of the summer, which also leveraged an established gaming character and a sense of nostalgia to engage gamers from older demographics."

From the article "Everything You Need to Know About the First Super Mario iPhone Game" by TRACE WILLIAM COWEN.

Previously In The News

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At the INTX show in Boston this week, OTT services are undoubtedly top-of-mind as service providers consider how to stay on top of all the ways consumers want to access, bundle and buy content. Parks...

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