Providing market intelligence for more than 35 years

In The News

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes with useful smart devices, while a Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate in the 2020s.

From the article, "Experts Say These Smart Security Upgrades Add the Most Home Value" by Tyler Lacoma

Previously In The News

Roku IPO stands a fighting chance in a market hostile to tech offerings

Roku lost $24.2 million in the first six months of 2017 and has accumulated $244 million in losses during its history. Giant rivals can spend millions on moonshots that end up as failures, and the wor...

Apple Debuts 4K HDR Apple TV

Research from Parks Associates found Roku was strengthening its lead in the streaming media player space, cornering 37 percent of the market, while Apple trailed behind Amazon’s Fire TV, and Google’s...

Smart Home Adoption Predicted to Hit 55 Million Devices in 2020

U.S. households with existing broadband service will purchase nearly 55 million smart home devices in 2020 if current trends continue, according to a report from Parks Associates. The report found...

Charter, ESPN Spearheading Efforts to Crackdown on Cable-TV Password Sharing

Parks Associates estimates that the pay-TV industry will lose $9.9 billion in revenue by 2021 from TV multiscreen password sharing, up from $3.5 billion this year. This is an important loss particular...