Register

I agree with the Privacy Policy

In The News

Extra Miles For Fitness Trackers

April 15, 2016

connected health devices

fitness tracker

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated devices for promotional use. Through Twitter, a senior executive at Macy’s in New York got involved as well; now the company’s Herald Square store provides the RecycleHealth mailing labels at its Fitbit counter. (You can also print it off RecycleHealth’s website.)

With positive projections for fitness tracker sales—the industry, valued at $2 billion in 2014, should be worth $5.4 billion by 2019, according to Parks Associates, a market research firm that focuses on consumer technology—RecycleHealth has tremendous potential.

From the article "Extra Miles For Fitness Trackers" by Laura Ferguson.

Previously In The News

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...

CBS sees consumers taking as many as 10 OTT video subscriptions

If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as...

Deeper Dive—Hopefully, Quibi knows what it’s doing

There are figures that support Quibi’s decision, like Cisco’s forecast that 79% of global mobile data traffic will be video by 2022, up from 59% in 2017. But there is also data showing that the TV scr...

Industry Voices—Sappington: A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

‹
1
2
...
382
383
384
385
386
387
388
...
646
647
›