Providing market intelligence for more than 35 years

In The News

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyeballs and ad dollars.

The NFL, in turn, could use those deep pockets to help push up the bidding for its Thursday games, which were introduced 10 years ago.

"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope."

From the article "Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games" by David Pierson.

Previously In The News

Smart Products Bring Business Opportunities to Insurers, Manufacturers

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...

TVOD Use Up Significantly In Q1

NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive