Providing market intelligence for more than 35 years

In The News

Finding Security In Smart Home Products

Results of a study conducted in March by August Home and Xfinity Home give some further insight into the relationship between home security and connected home devices.

When asked why they would consider adopting smart home technology, the study found that 63 percent of consumers said security or “keeping their family safe” is their top motivation.

In addition, in a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months. 

From the article "Finding Security In Smart Home Products" by Paul Ragusa.

Previously In The News

Canny and Connected

A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...

Canny and Connected

A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...

IoT and 5G: New Revenues, Use Cases, Value-added Services

Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable cam...

Top 5 Data-Driven Mobile Services for a Competitive Edge

The most commonly used type of mobile application is social media, according to Parks Associates' data. More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat...