Register

I agree with the Privacy Policy

In The News

First Roku CMO Aims to Keep Message Simple in Critical Year

September 03, 2013

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for streaming video has grown. The average time consumers spend per day using set-top boxes increased to 36 minutes this year from 26 minutes in 2010, according to eMarketer. Roku reports even higher usage among its base. Mr. Anderson said time spent streaming on Roku is up 84% in the past year, with the average user spending 13 hours per week on the device.

Amid that growth, Roku has become the U.S. market leader. A study released in August by market research firm Parks Associates found that Roku was the most popular streaming device among U.S. households that owned one. Thirty-seven percent of respondents said they used Roku, while Apple's competing device, Apple TV, ranked as the second most popular at 24%.

From the article, "First Roku CMO Aims to Keep Message Simple in Critical Year" by John McDermott.

Previously In The News

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Deep Thinking On Second Screens And TV Everywhere

As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

CE Shoppers Are Showroomers

Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...

‹
1
2
...
15
16
17
18
19
20
21
...
41
42
›