Providing market intelligence for more than 35 years

In The News

First-Time Adoption Of Pay TV Is Up Among Spanish Broadband Households, Parks Associates Finds

Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more likely than consumers in other Western European markets to have never had Pay TV or to have cancelled Pay TV in favour of online video sources.

"First-time adoption of Pay TV is up among Spanish broadband households, as is the penetration of Pay TV overall," reveals Brett Sappington, Director of Research at Parks Associates.

From the article "First-Time Adoption Of Pay TV Is Up Among Spanish Broadband Households, Parks Associates Finds" by www.v-net.tv

Previously In The News

OTT Subscriptions Up 12% In US Since 2014

Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US, according to Parks Associates. The international research firm notes that adoption of O...

35% Of US Broadband Homes Watch User-Generated Video

According to Parks Associates, three-fourths of US broadband households access this content at least once per month. The research comes from one of three recently released research deliverables by...

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive