Providing market intelligence for more than 35 years

In The News

Fitbit files for $100 million IPO

Overall the fitness wearables market is expected to skyrocket over the next several years. A recent Parks Associates study predicts global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019.

However, Fitbit acknowledges that despite potential growth, there are substantial challenges ahead for the fitness device market, including increasing competition from players such as Apple, which just began selling its first-ever wearable.

From the article "Fitbit files for $100 million IPO" by Judy Mottl.

Previously In The News

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

A Challenge For Video Streamers Will Be Keeping Subscribers

A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...

Steven Spielberg Shuns Movie Home In Streaming Deal

Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...