Register

I agree with the Privacy Policy

In The News

Fitbit Holds Lead Among Fitness Wearables

August 28, 2014

Good luck catching up with Fitbit in the wearable fitness tracker category.

According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, far ahead of competitors such as Samsung (14%), Nike + Sensor (14%) and Nike Fuelband (8%).

“Fitbit has been around for the last seven, eight years. It’s not an overnight success,” Harry Wang, director of health and mobile research at Parks, tells Marketing Daily. “The consumer needs to be aware of what’s out there. The timing was right for them.”

From the article "Fitbit Holds Lead Among Fitness Wearables" by Aaron Baar.

Previously In The News

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key

In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...

Many Consumers Prepped for Mobile Holiday Shopping

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

‹
1
2
...
18
19
20
21
22
23
24
...
44
45
›