Providing market intelligence for more than 35 years

In The News

Fitness Tracker Industry Awaiting Olympics Windfall

Meanwhile, they'll also have one eye firmly fixed on Apple's smartwatch and devices of that ilk which are slated to overtake the sale of fitness-tracker devices by 2018 with 68 million sales compared to 50 million tracker sales, according to consumer tech analyst Parks Associates. That's quite a swing from when the latter accounted for 72% of the market in 2013, according to analysts NPD Group.

From the article "Fitness Tracker Industry Awaiting Olympics Windfall" by Martin O'Rourke.

Previously In The News

The Open Connectivity Foundation is Simplifying the Smart Home

For all of the excitement in the tech world around the potential of the smart home, consumers haven’t been so quick to adopt the technology into their homes. According to research from Parks Associate...

DIY's impact on security significant

New research from Parks Associations shows aggressive innovations in smart DIY solutions will reinvigorate the home security market. Parks found that new and more economical DIY systems from key playe...

Consumer Attitudes on Data Security

Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers pr...

YouTube TV's about-face on TV apps is the right move

Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t read...