Register

I agree with the Privacy Policy

In The News

For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key

July 24, 2013

In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending.

Research from Parks Associates shows that younger viewers have more easily adopted TV Everywhere than their older counterparts. Aside from age, those younger adopters aren’t very different from traditional cable subscribers. They have similar education, income, even marital status.

Pay-TV operators, especially those who are struggling with declining subscriber numbers, eventually will be more aggressive in the promotion of TV Everywhere products if they want to reduce churn and engage younger audiences.

From the article, "For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key" by Ken Brueck.

Previously In The News

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DV...

Netflix, Newbies Among Top OTT Services

According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu....

Connected TVs Smart - and Interactive

To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have conn...

Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and sa...

‹
1
2
...
14
15
16
17
18
19
20
...
46
47
›