Register

I agree with the Privacy Policy

In The News

For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key

July 24, 2013

In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending.

Research from Parks Associates shows that younger viewers have more easily adopted TV Everywhere than their older counterparts. Aside from age, those younger adopters aren’t very different from traditional cable subscribers. They have similar education, income, even marital status.

Pay-TV operators, especially those who are struggling with declining subscriber numbers, eventually will be more aggressive in the promotion of TV Everywhere products if they want to reduce churn and engage younger audiences.

From the article, "For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key" by Ken Brueck.

Previously In The News

Uber aims to be uber-funded by expanding funding round by $1B

Venture capitalists' recent investments in Uber "underscore the confidence investors have in Uber's growth," an Uber spokeswoman said. She said additional funding will be geared toward its car-pool...

Uber homes in on safety initiatives amid concerns

While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta. "Uber's new safety initiatives are an acknowled...

Amazon and GameFly get their streaming game on

For Amazon, the introduction of the exclusive service could help it gain more attention in the crowded market of streaming-media players, where it remains a second-tier player. Rival Roku is the le...

Home Networking Gaining Mass Acceptance

A growing retail presence among companies manufacturing end-user home networking products indicates that the home networking industry is beginning to make headway in the mass market. The effect i...

‹
1
2
...
5
6
7
8
9
10
11
...
41
42
›