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For Some Of Us, Pay Services Are A Steal

July 12, 2015

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming video viewers between the ages of 18 to 24 do.

That costs the business $500 million this year alone, and, in case you wondered (though why would you?), the thieves do it to save money.

You want to think people are good, and I’d bet 90% of those 20% would qualify otherwise as good people. But if haters gonna hate, then work-arounders are going to work-around things. When The New York Times essayed on HBO Go thieves, the author talked to an editor at BuzzFeed who acknowledged that in his office of mostly young workers, stealing the signal is fairly common by people who:

1) like watching HBO shows, and
2) cannot fathom paying for them.”

From the article "For Some Of Us, Pay Services Are A Steal" by P.J. Bednarski.

Previously In The News

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

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