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For Some Of Us, Pay Services Are A Steal

July 12, 2015

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming video viewers between the ages of 18 to 24 do.

That costs the business $500 million this year alone, and, in case you wondered (though why would you?), the thieves do it to save money.

You want to think people are good, and I’d bet 90% of those 20% would qualify otherwise as good people. But if haters gonna hate, then work-arounders are going to work-around things. When The New York Times essayed on HBO Go thieves, the author talked to an editor at BuzzFeed who acknowledged that in his office of mostly young workers, stealing the signal is fairly common by people who:

1) like watching HBO shows, and
2) cannot fathom paying for them.”

From the article "For Some Of Us, Pay Services Are A Steal" by P.J. Bednarski.

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

Chromecast Popular, Not Often Used

Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

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