Providing market intelligence for more than 35 years

In The News

For Some Of Us, Pay Services Are A Steal

Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming video viewers between the ages of 18 to 24 do.

That costs the business $500 million this year alone, and, in case you wondered (though why would you?), the thieves do it to save money.

You want to think people are good, and I’d bet 90% of those 20% would qualify otherwise as good people. But if haters gonna hate, then work-arounders are going to work-around things. When The New York Times essayed on HBO Go thieves, the author talked to an editor at BuzzFeed who acknowledged that in his office of mostly young workers, stealing the signal is fairly common by people who:

1) like watching HBO shows, and
2) cannot fathom paying for them.”

From the article "For Some Of Us, Pay Services Are A Steal" by P.J. Bednarski.

Previously In The News

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...

CEO: Roku's future is TV's future (Q&A)

As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast...

Don't assume Apple will own the smart home -- here's why

Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming me...

Google's Chromecast: Holding market share, losing viewers

Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...