Register

I agree with the Privacy Policy

In The News

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

March 25, 2021

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”

From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton

Previously In The News

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in...

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...

1
2
3
4
5
6
7
8
9
10
...
714
715
›

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

MDU / Multifamily

SMB

Event

Our Services

Analyst Insights

Media

About Parks Associates

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

Previously In The News

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Parks Associates: Prime Video is most-used streaming service in U.S.

Upgrading the Smart Home Experience

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store