Providing market intelligence for more than 35 years

In The News

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data consumption grew 28% from the third quarter of 2015 to the second quarter of 2016. And among mobile consumers under 25, there was a 38% increase in data use per month from 2015.

From the article "For Sprint, T-Mobile, Plans Will Be Unlimited—And Less." by www.insideradio.com

Previously In The News

Sling TV gains customers, keeps starting price at $20 for now

Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...

What to expect from T-Mobile’s future disruptive, Denver-based TV service? “Listening to customers”

But more importantly, he said, T-Mobile wants to remake the cable TV industry much like it did mobile service. The company upended the mobile industry, getting rid of two-year contracts and offering u...

What’s next for online TV services may be ironically familiar as companies aim to simplify the viewer experience

A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle f...

Smart Speaker Use Grows

Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...