Providing market intelligence for more than 35 years

In The News

For years, Amazon ruled the smart speaker market. Now the crown is slipping

And these aren’t the only signs that Amazon’s dominance starting to shake. “We are seeing Amazon-branded devices are going down compared to the other players,” Dina Abdelrazik, a smart home research analyst at Parks Associates, told The Ambient. “But Amazon is without a doubt still dominant in the market.”

From the article "For years, Amazon ruled the smart speaker market. Now the crown is slipping" by Hugh Langley.

Previously In The News

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...